Growth Marketing Lead
About the role
You’ve watched growth budgets vanish into channels nobody measured and stories nobody remembered. This role is the opposite. You own the growth engine end to end: the experiments, the channels and the narrative that bring the right people to Externo. Equal parts creative and analytical, and honest about what’s actually working and what isn’t.
Because Externo is a service-based consulting company, you won’t market one product forever. You’ll grow our own name in the market, and at times our clients’, across varied industries and audiences, from a fintech launch one quarter to an AI tool the next. You set the growth bar, you own the budget, and you’re trusted to make the call. There are no layers of approval to market around here.
What you’ll do
- Own the growth strategy across every channel. It’s yours to shape, not just execute.
- Design and run marketing experiments end to end, then let the numbers decide what scales.
- Shape a sharp story and positioning that cut through a noisy market.
- Partner with design and content daily so campaigns ship fast and look the part.
- Own the budget and the channels that spend it: paid, organic, SEO and lifecycle.
- Measure everything, report it honestly, and double down on what works, and drop what doesn’t.
Skills & tools
The toolkit you’ll reach for most. You don’t need every one on day one, but you should be fluent across the core.
What we’re looking for
- 5+ years in growth or performance marketing.
- A track record of results you can actually point to: numbers, not vibes.
- Strong analytical and writing skills in equal measure.
- Comfort owning the budget and the channels that spend it.
- A test-and-learn mindset: opinions held loosely, evidence held tight.
- You stay calm switching between industries, audiences and clients.
Nice to have
- B2B or agency / consulting marketing experience across multiple clients.
- Deep content and SEO fluency.
- A genuine interest in AI and product.
- Hands-on with marketing automation and lifecycle tooling.
Show us your work
A portfolio isn’t required, but real proof helps. If you have campaigns, growth case studies or numbers you drove, drop the link in the Resume or portfolio link field on the right. We actually read them.
Is this you?
We hire for a specific kind of mind: people who think differently, work out of the box, and would rather try the less obvious idea than the safe one. We stay small and senior on purpose, so everyone here carries real weight.
Please only apply if you genuinely see yourself in this: a curious, self-driven marketer whose work and values line up with ours. If that’s you, we’d love to meet you. If it isn’t, applying will only waste your time and ours, and we’d rather be honest about that up front.
About Externo
Externo is a service-based consulting company. Businesses bring us in as their outside team to design, build and ship digital and AI products that hold up in the real world, across strategy, UX, LLM features, agent workflows, data pipelines and web experiences. We’re senior, remote-first, and work embedded alongside our clients. Get to know us on our About page, see the services we offer, or read the Externo blog.